The UK is witnessing a significant surge in the number of tanning salons, with many rebranding ultraviolet (UV) tanning as part of a luxury wellness or beauty regimen. Salons are employing marketing terms such as "Vitamin D therapy" and suggesting that sunbeds "promote relaxation and reduce stress." Some establishments even offer "collagen and slimming" sunbeds or claim that UV tanning "increases resistance to infection and viral diseases."
This trend is particularly popular among young people, influenced by social media users showcasing their tanning routines under hashtags like #tanninggoals and #sunbedglow. However, health experts express concern over the associated risks. Cancer Research UK emphasizes that sunbeds are never safe, as UV radiation can damage the DNA in skin cells, potentially leading to skin cancer.
Despite these warnings, the UK's two largest tanning chains have experienced rapid growth. The Tanning Shop has expanded its outlets by nearly 40% since 2018, now operating 109 locations nationwide. These chains often highlight wellness therapies, including phototherapy and cryotherapy, alongside their tanning services.
While some in the tanning industry argue that responsible sunbed use does not causally link to melanoma, health organizations maintain that any UV exposure increases the risk of skin cancer. The rise in tanning salon popularity underscores the need for public awareness about the potential health risks associated with sunbed use.
This article is based on information from "Sunbed use on the rise ... 'wellness' benefits" published by The Times on March 25, 2025. - https://www.thetimes.com/uk/society/article/sunbed-use-on-rise-as-salons-sell-wellness-benefits-wrk62jfnd